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Is coronavirus accelerating the future? Will the crisis provide a tipping point that encourages corporations to promote socially desirable values? Will there be a wider recognition that a sole focus on profits and investors hurts both companies and society? Or, will we simply return to business-as-usual once the memory of the crisis fades?

The financially driven corporate world has been losing its appeal over recent years and an anti-corporate sentiment has become more prevalent. There is a greater demand for better standards of corporate behavior and new metrics for judging corporate success. What is ironic is that corporations that embrace a more stakeholder-oriented purpose already outperform their peers when it comes to stock market returns. When thinking about rebuilding the economy post-crisis, this paper argues that investors need to be encouraged to take ‘intelligent risks’ that focus on stakeholder-oriented listed and non-listed companies.

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