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Scientific Sense ® by Gill Eapen: Prof. Ulrike Malmendier is the Cora Jane Flood Professor of Finance at Berkeley Haas and Professor of Economics at UC Berkeley. Her research interests include corporate finance, behavioral economics/behavioral finance; economics of organizations; contract theory; law and economics; law and finance. Her area of focus is the intersection of economics and finance, and why and how individuals make decision—specifically how individuals make mistakes and systematically biased decisions.

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