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Vivek researches how CEO compensation and board characteristics affect a company's product recalls. For example, he has shown that gender diversity and cultural diversity on an automobile manufacturer's board attenuates the negative stock price effect of a recall. This shielding effect is stronger for independent boards but weaker for larger boards. In the context of medical devices, Vivek has found that speedy innovation hurts product quality. Whereas CEO pay's sensitivity to stock price aggravates this speed-quality tradeoff, CEO's risk-taking incentive alleviates it. Vivek is currently examining the effect of CEO and boards on companies’ environmental pollution.

Areas of Expertise

Product recall, Innovation, Customer Complaints, Customer Experience, Chatbot, Digital Marketing, Social Media, Data Breach, Firm Bankruptcy, Geopolitical Risk, Political Risk, Artificial Intelligence, Machine Learning

Academic Degrees

  • Ph.D. in Business, Ivey Business School, U of Western Ontario, Canada, 2014-2018
  • M.S. in Business, Wisconsin School of Business, U of Wisconsin-Madison, 2012-2014
  • MBA, Indian Institute of Management-Lucknow, India, 2009-2012
  • Bachelor of Technology (Computer Engg.), Aligarh Muslim U, India, 1996-2000

Professional Experience

  • Associate Professor Quantitative Marketing and Analytics, Desautels Faculty of Management, McGill University, 2023-present
  • Assistant Professor of Marketing, Kelley School of Business, Indiana University Bloomington, Bloomington, 2018-2023
  • Adjunct Research Professor, Ivey International Centre for Health Innovation, Ivey Business School, University of Western Ontario, Canada, 2018-present
  • Visiting Scholar, Fuqua School of Business, Duke University, January 2018-March 2018

Selected Publications

  • Astvansh, V., and Jindal, N. (2021). Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value. Production and Operations Management, in press. 

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