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The Institute for Corporate Governance Public Lecture Series:

“The Ethics of Consumer Choice”

Neeru Paharia (W. P. Carey School of Business, Arizona State University)

Thursday, 4 May 2023

12:00 – 13:15 EDT | 18:00 – 19:15 CEST

Organised by

Jun Yang (Kelley School of Business, Indiana University)

About the Event:

The sixteenth lecture in this series was presented by Professor Neeru Paharia (W. P. Carey School of Business, Arizona State University) on 4 May 2023.

In this talk, she considered the psychology of consumer behavior, and explored psychological strategies to enable more sustainable consumption. She further discussed whether it is the consumers’ responsibility to consider sustainability in the supply chain, or whether more effective change can be made within corporations, or from policy.

Neeru Paharia is professor of marketing at the W. P. Carey School of Business. She conducts research on consumer behavior, branding, sustainability, and political consumption. Prior to joining
ASU, Paharia was on the faculty at Georgetown University, and was the research director for the Edmond J. Safra Center for Ethics at Harvard University. She spent three years on the founding
team at Creative Commons serving as assistant and executive director, after working at McKinsey as an associate consultant. She has cofounded several community-oriented social networking sites in education, research, and music including Peer 2 Peer University (,, and Paharia holds a doctorate in marketing from Harvard Business School, a master's degree in public policy and management from Carnegie Mellon University, and a bachelor's degree in economics from the University of California, Davis.

The public lecture series is organised by Institute for Corporate Governance (ICG), in partnership with the Ostrom Workshop at Indiana University and ECGI.


THURSDAY, 4 MAY 2023 | 12:00 EDT (18:00 CEST)



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