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This seminar is available to watch here



A Webinar Series on:

A New Concept of the Corporation

Part 5 | The Purpose of the Corporation and How to Realize its Purpose

Part 5 of this series was held on:

Friday, 21 July 2021

16:00 – 17:40 JST | 09:00 – 10:40 CEST | 08:00  – 09:40 BST


Hideaki Miyajima (Waseda University and RIETI)

About the Event

Over the last few years, and particularly since the onset of COVID-19, the purpose of the corporation has been the subject of active debate. In place of shareholder value maximization, new definitions of corporate purpose have been proposed, and their implications for law, regulation, ownership, governance, measurement and performance of business have been much discussed.

On the occasion of the publication of the Japanese translation of Colin Mayer's book "Prosperity: Better Business Makes the Greater Good" in March 2021, RIETI, WBF and ECGI came together to organise a webinar series on the new concept of the corporation, the EU/UK experience and its lessons for Japanese corporate governance reforms.

In this 5th and final webinar, Dr. Nobuhiro Endo, Chairman of the Board of NEC Corporation, gave a special lecture on the current state of Japan regarding corporate purposes, and Professor Colin Mayer and Professor Jordi Canals at IESE (University of Navarra Business School) held a discussion on the theme of "The Purpose of the Corporation and How to Realize its Purpose".


Details of This Webinar

Language: English 


  • The concept of purpose
  • How to realize the purpose of firms
  • EU/UK experience on the new purpose of corporations
  • The Future of the Corporation project of the British Academy
  • Implication of EU/UK experience for Japan 
  • Current status of Japanese corporations



The Research Institute of Economy, Trade and Industry (RIETI) is a policy think tank established in 2001. Its mission is to conduct theoretical and empirical research, maximize synergies with those engaged in policymaking, and to make policy proposals based on evidence derived from such research activities. 

About WBF

The Waseda University Institute for Business and Finance offers various education activities and programs designed for cultivating management professionals who can lead the next generation, together with Waseda Business School, a leading business school in Japan and Asia accredited by both AACSB and EQUIS.

About ECGI

The European Corporate Governance Institute (ECGI) is a global research network and international scientific non-profit association providing a forum for debate and dialogue between academics, legislators and practitioners, focusing on major corporate governance and stewardship issues. 

Supported by



Wednesday, 21 July 2021 09:00 CEST (08:00 BST | 16:00 JST)


Jordi Canals

Professor of Strategic Management
IESE Business School, University of Navarra
Academic Member

Colin Mayer

Emeritus Professor of Management Studies
Blavatnik School of Government and Saïd Business School, University of Oxford
Fellow, Research Member


Elaine McPartlan
European Corporate Governance Institute (ECGI)
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